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How To Start Food Truck Business

How To Start a Food Truck BusinessHow To Start a Food Truck Business By Julia Rogers

Fueled by Twitter and the nation's growing interest in innovative fast-food options, food trucks have proliferated over the past few years. While food carts serving pizza, chicken, hot dogs and ice cream have lined the streets of major U.S. cities like New York, Los Angeles and Chicago for decades, those generally generic carts have now evolved into eye-catching restaurants-on-wheels that travel to different locations throughout the day and boast sophisticated kitchens capable of producing high-quality meals, snacks and desserts.

Thanks to a growing foodie culture and the popularity of Food Network shows like The Great Food Truck Race, food trucks have become a desirable business option for savvy culinary entrepreneurs. Indeed, launching a business on four wheels, without the need for a brick-and-mortar location, can be a much cheaper and more viable path.

Small Business Fundamental Guidelines

New Small Business Fundamental Guidelines

Create a NAME: Perhaps the most important decision you’ll make is the permanent identity: your company name. It should reflect the nature of your business, products or services, company founder or celebrity associated with the organization. The name should be individual and distinctive, so you’ll need to do a bit of title search homework. You’ll want your name to be recognizable.

Create an IDENTITY: Brand recognition is proprietary: a signature or fingerprint of sorts. Identity can be developed graphically with the company name presented in a recognizable font as a LOGO or as an iconic symbol like a “swoosh” or a “bullseye”. The brand can be reinforced with slogans, mottos or even jingles: “Finger Lickin’ Good”, “have it your way”, and perhaps the most concise jingle of all time, “I love New York”.

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