The Foundations of Marketing a Business
Advertising Your Business - Looks at the many options available to advertise your business and helps you decide what will work best for your business in terms of budget and reach.
Building Your Brand - A brand offers your customers a promise and delivers on it, keeping them coming back for more. A successful brand strategy is the cornerstone for creating the perception that your offering is unique. This workshop shows you how to create a winning brand.
Building Your Website - As the saying goes, information wants to be free. Unfortunately, many of the tools needed to publish that information are not. However, the rush to the Web has recently given rise to an avalanche of low-cost online publishing options. If you know what you are doing, You can post a professional quality site for less than a $500 investment. However, what is most important is that you commit to investing the necessary dollars to produce a high-quality, well-designed and well-written Web site.
Personalization - Gear your business to provide products and services individualized to your customers' tastes and needs. The steps outlined in this discussion are designed to help you increase customer traffic and realize larger profits - whether you operate in the retail sector or in the realm of e-commerce.
Promoting Your Business - Gear your business to provide products and services individualized to your customers' tastes and needs. The steps outlined in this discussion are designed to help you increase customer traffic and realize larger profits - whether you operate in the retail sector or in the realm of e-commerce.
Sales Strategy - There are numerous ways to sell your products or services. This workshop looks at how you can determine the best sales strategy to gain maximum results.