Paid Search Marketing

Paid search is the dominant form of online advertising, according to a Direct Marketing Association report released today.

The report, “Digital Marketing Practices & Trends Report,” found 62% of online marketers place ads on search results pages. No other form of online advertising is used by more than half. The next most common form on online advertising is banner ads (45%) and affiliate networks (28%).

The report also found that digital marketing channels, including e-mail, search engine marketing and mobile ads, are consuming a growing share of advertisers’ overall marketing budgets. While direct mail makes up the largest share of spend in dollars at 17%, that percentage is set to fall to 16% in the next year, as the dollars allocated to search engine marketing increase from 12% to 13% and e-mail marketing to customers increases from 9% to 10% of marketing budgets. Mobile advertising is also set to rise from 2% to 3%.

Search Marketing eCommerce

Search Marketing Is the Secret to Online Success

If you run an e-retailing business, you already know that the key marketing tool for building traffic and sales at your retail web site comes down to a single word: Search. What many e-retailers do not know are the keys to designing and implementing a search marketing strategies that gives them a leg up on their competition. The day you learn the secrets to paid search engine marketing, search engine optimization and site search is the day you begin to optimize the sales potential of your e-retailing business.

The editors of Internet Retailer introduced their 2011 Edition of the Search Marketing Guide designed to help you unlock the secrets to successful search marketing. Priced at just $59 plus shipping, this just published 288-page Guide focuses exclusively on retail search marketing identifying the retailers who lead their market segments in paid and natural search marketing, revealing the top retail search terms by merchandise category, describing best practices for site search and the retailers who master them, and detailing all the resources available to develop, monitor and enhance search marketing programs that will meet and exceed your online sales goals.

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