Search Marketing Is the Secret to Online Success
If you run an e-retailing business, you already know that the key marketing tool for building traffic and sales at your retail web site comes down to a single word: Search. What many e-retailers do not know are the keys to designing and implementing a search marketing strategies that gives them a leg up on their competition. The day you learn the secrets to paid search engine marketing, search engine optimization and site search is the day you begin to optimize the sales potential of your e-retailing business.
The editors of Internet Retailer introduced their 2011 Edition of the Search Marketing Guide designed to help you unlock the secrets to successful search marketing. Priced at just $59 plus shipping, this just published 288-page Guide focuses exclusively on retail search marketing identifying the retailers who lead their market segments in paid and natural search marketing, revealing the top retail search terms by merchandise category, describing best practices for site search and the retailers who master them, and detailing all the resources available to develop, monitor and enhance search marketing programs that will meet and exceed your online sales goals.
The new 2011 Search Marketing Guide is no compilation of summary research conducted by consultants or SEM vendors; it consists entirely of original and extensive research conducted by our editors in the last six months and contains rich data that define the online retail search marketing landscape providing you with critical insights for taking your search marketing program to a new level of performance and your web site to a higher level of sales.
Paid and Natural Search Rankings: Comprehensive and exclusive rankings for the 250 leading retailers in paid search engine marketing and natural search all ranked by 20 key merchandise categories.
Most Effective Search Terms: More proprietary research and charts breaking down how top retailers rank in the most commonly used keywords and phrases for different merchandise categories.
Detailed Case Studies: Ten detailed case studies written by Internet Retailer editors describing how Staples.com, Replacements.com, ReStockIt.com, OnlineShoes.com and others solved pay-per-click, site optimization and site search challenges.
Site Search Analysis of Top 500 E-Retailers: Lists of the site search features and functions of America's 500 largest e-retailers, along with site search vendors they use and executives who manage their search marketing programs.
SEM Vendor Profiles & Data: Profiles of more than 130 search engine marketing and site search firms including business summaries, product and client details, and contact information.
Before & After SEM Analysis: Detailed "before and after" analysis by Tellus CEO Betsy Emery, showing how web retailers solved problems related to ineffective optimization and PPC spending.
Exclusive Grading of Retailer Search Programs: Exclusive SEO grades and monthly PPC spending averages for 250 of the biggest web merchants, compiled by Conductor Inc.
Comprehensive Instructional Articles: Three comprehensive "how to" and best practice articles written by Tom Shapiro of iProspect, George Michie of The Rimm-Kaufman Groupm and Geoff Brash of SLI Systems Inc.
Analysis of Search Marketing Trends: Detailed cover story from senior editor Bill Briggs on the data and trends driving paid and natural search.