Marketers Current and Future uses of Social Media
August 2010 - Social media has become a web and mobile juggernaut, attracting and engaging hundreds of millions of users to create profiles and engage in online dialogues.
As a result, social media sites are now a primary platform for generating and sharing content. The scale of social media and the involvement of its users make social media a compelling platform for marketers.
The Marketers Current and Future Use of Social Media study was launched to explore how marketers use social media, what motivates their usage, and their plans for future use. In addition to usage, the study focuses on how marketers measure and analyze of social media programs.
Finally, we look at how marketers view 18-34 year old, “always on” consumers, many of whom are the most dedicated participants in social media.